OUR JOURNEY
We began our fitness journey in 2012, supplying quality gym and fitness equipment to the Malaysian market. From local gyms to online platforms such as Lazada, Shopee, Mudah.my, and Lelong.my, our dedication to making fitness accessible quickly earned us a reputation as one of the leading fitness equipment providers in Malaysia.
Our product range has always been comprehensive—covering Home Gym Stations, Treadmills, Exercise Bikes, Power Racks, Smith Machines, Dumbbells, Yoga Accessories, Benches, and more. In short, everything you need to turn any space into a fitness hub.
FROM FITEXPERTE TO FEXPERT
In our early years, our proprietary brand FitExperte helped thousands of Malaysians bring professional-level equipment into their homes. But we realized something important: owning equipment alone doesn’t guarantee results.
Many customers bought machines to achieve goals like six-pack abs, toned arms, or a slimmer waistline—but without proper guidance, motivation faded, and equipment turned into unused investments.
That’s why we evolved into FEXPERT—a stronger brand identity with a sharper promise: not just to sell machines, but to ensure every customer achieves results.
FEXPERT WORKOUT MASTERY (FWM)
At the heart of our brand is FEXPERT Workout Mastery (FWM)
This is our unique concept that transforms fitness equipment into a complete coaching experience.
Every machine comes with expert-designed workout videos, teaching you exactly how to use it for maximum results.
Programs are built for all fitness levels—whether you’re just starting out or chasing advanced goals.
Our coaches are always “with you” through FWM, guiding you at home as if you were in a professional gym.
With FWM, you never train alone. You gain the confidence, knowledge, and motivation to keep progressing—rep after rep, week after week.
OUR MISSION
At FEXPERT, we believe fitness should deliver real results—not just equipment collecting dust. Our mission is built on four pillars:
Equip with Premium Machines
We provide durable, professional-quality fitness equipment designed to perform and built to last.
Guide with Expert Coaching
Through FEXPERT Workout Mastery (FWM), every customer receives step by step coaching to maximize their workouts.
Grow with Global Vision, Local Care
Born in Malaysia, we serve with heart and care while striving toward a global standard of excellence.
Focus on Customer Results
Your success is our measure of success. From building strength to transforming health, we put results at the heart of everything we do.
LOOK AHEAD
As FEXPERT, we are building from our strong Malaysian roots toward a global vision. Our goal is to become a world-recognized fitness brand—where every product carries the promise of quality, coaching, and results.
FEXPERT: Machine with Expert Coaching
Your journey. Your results. Our expertise.